Why do so many people buy into Americanized Martial Arts?

Isn't "Monkey stealing a peach" just a fancy way of saying grab him by the ? Anyway, people buy into it because of good marketing and advertising tactics. Something most traditional martial artists are very uncomfortable doing. They feel that they don't need to advertise or resort to gimmicks since they have a legitimate product. Unfortunately, that's only true in a perfect world, but that's not how it works in the real world. In a world where people can get products at the push of a on, selling something that takes a long time to master and requires utmost dedication and commitment is a hard sell. People would rather buy the easy fix or a magic pill, than rearrange their lifestyle and make sacrifices to achieve their goal.